Kids have an amazing imagination. These days whether we like it or not their childhoods are heavily influenced by screen time. Parents often strive to find educational and inspirational games for their children. What if there was a way to use mobile technology to enhance children's creativity and allow little ones still fine tuning their motor skills to create something magical? Minivinci is just that. An app that lets kids illustrate a storybook which is then printed and delivered to their door. Minivinci uses traditional painting techniques and offers them in a fresh new digital way. Giving both children and parents a beautiful unique keepsake they can cherish for years.
One of the first steps was doing reseach, finding out what the buyer/parent and the user/kids needed. This was compiled into personas which was the starting point in creating this product.
Customer Journey Maps (CJM) where also delevopped. What are our customers Feeling, Thinking, Experiencing? How can this product help solve their problems
A user flow was important to visually illustrate how the user would navigate the product.
Wireframes were essential to establish the functionality
Initial sketches
A moodboard is important to start honing in on the look and feel of the visual elements.
While designing the wordmark the key words were friendly, minimalist, fun.
Here is an overview of the visuals the user could come across while creating their storybook